They can be packaged in many different ways, including eBooks, video courses, and printable PDFs. Many businesses use guides to teach their customers how to use their products or services.

A guide should be clear and concise. No one wants to read a wall of text; instead, focus on providing key information in an easy-to-understand format.

Guides use info graphs, images or videos to supplement written instructions. This can be especially helpful for complex topics.

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